External analysis of Logoplaste Essay Example | Topics and Well Written Essays - 250 words

External analysis of Logoplaste - Essay Example Logoplaste exists in a highly competitive market and faces stiff competition from Alpla-Werke, Amcor, Graham Packaging, and Plastipak. Amcor, an Australian packaging giant, is the largest player in the plastic manufacturing industry and packaging business. Alpla-Werke has a large market base in Europe and Latin America, which holds half of its manufacturing plants ((Alcacer and Leitao, 2013, 8). The company seeks to consolidate its place in the fast-growing Asian market. Graham packaging uses manufacturing processes and technologies to produce plastic containers from various resins. It has its presence in North America, Latin America, and Europe. Plastipak is an American company with several plants in America and Europe and has been a lead supplier for Pepsi. All the companies are great competitors and are currently competing for the Asian market. Logoplaste has a loyal customer base owing to its beneficial relationship with customers. Its main customers are fast-moving consumer goods such as Coca-Cola and P&G. Innovative packing attracts positive customer attention, and this is an important factor in the challenging retail market. Logoplaste are forced to expand internationally owing to the presence of their customers globally (Alcacer and Leitao, 2013, 3). They ventured into the Asia Pacific region, and started up a new production unit for P&G in Kuantan, Malaysia to produce packaging for domestic